Pitkin County Dry Goods: The Heart of Aspen Fashion Since 1969
A storied Aspen institution: curating contemporary fashion and community for over five decades on Cooper Avenue.
Pitkin County Dry Goods: A Legacy of Fashion in the Heart of Aspen
If ever there were a shop whose story was intertwined with Aspen’s, it is Pitkin County Dry Goods. For more than half a century, this locally owned clothing boutique has anchored the town’s downtown, earning a reputation among locals and discerning visitors alike for both its curated fashion and authentic mountain-town spirit.
Overview
Founded in 1969, Pitkin County Dry Goods—often simply called PCDG—has not only survived the dizzying changes of Aspen’s cultural and retail scene but thrived because of its authenticity, adaptability, and family-driven philosophy. Its Cooper Avenue storefront remains a magnet for global travelers and locals seeking distinctive men’s and women’s apparel, hand-picked accessories, and a slice of classic ski-town community.
History and Origins
The history of Pitkin County Dry Goods begins during a time when Aspen had only a handful of clothing stores. In July 1969, entrepreneur Don Fleisher, convinced of Aspen’s need for a modern boutique, opened the store with two partners. His vision was simple: to create a fashion destination that reflected the casual yet distinctive Aspen way of life. The business quickly attracted the involvement of Don’s younger brother, David Fleisher, who soon moved from San Francisco to Aspen, infused the shop with a new energy, and began a chapter that would define both the business and the family.
- Location: 520 E. Cooper Ave., Downtown Aspen, CO 81611
- Founded: July 4, 1969
- Ownership: Still owned and managed by David and Gina Fleisher
When David arrived in Aspen in 1970, he wasn’t yet an entrepreneur by design—he was on a break from law school—but quickly developed a passion for the unique retail scene Aspen offered. Within six months, as the fledgling store struggled financially, David stepped in and made it his own, guided by little more than a love of clothing, an eye for quality, and a fierce commitment to community. In these early years, bell-bottom jeans were in vogue, tie-dye shirts were everywhere, and Aspen’s retail future was just beginning to take shape.
The People: A Family Affair
PCDG’s enduring success is a testament to the Fleisher family’s involvement, particularly David and his wife, Aspen native Gina Berko, who would eventually help run the store after applying for a summer job in 1971. Their partnership in both business and life cemented the shop’s unique character—welcoming, fashion-savvy, and resolutely Aspen.
Today, the store employs a robust team of more than 20 staff members, including long-tenured sales associates and seasoned buyers who reflect the familial, friendly ethos that continues to set PCDG apart.
- Owners: David and Gina Fleisher
- Staff: 20+ employees, year-round positions
- Culture: Entrepreneurial, collaborative, and locally focused
Curated Collections: Style for Aspen and Beyond
The core of Pitkin County Dry Goods’ appeal is its dynamic, ever-evolving merchandise mix. With over 100 boutique designers in its collection, the store caters to a cosmopolitan clientele who expect both international sophistication and mountain-ready style. Many of the labels carried at PCDG—ranging from up-and-coming European brands to hard-to-find American designers—are carefully chosen for their quality, exclusivity, and alignment with Aspen’s unique energy.
- Men’s and Women’s Fashion: Curated apparel, snow-to-city layers, statement pieces, and elegant basics
- Accessories: Scarves, hats, jewelry, and functional outerwear
- Exclusive Brands: A rotating selection, discovered through global travels and trade shows
Both David and Gina, along with their team of buyers, travel frequently—to Europe and cities worldwide—to scout fresh brands and uncover the next must-have item. Store offerings reflect not just trends but the shop’s commitment to giving customers the story and origin of each piece. This approach creates a sense of community between the store, its designers, and loyal customers who appreciate both the narrative and the craftsmanship behind what they wear.
The Aspen Shopping Experience
To walk into Pitkin County Dry Goods is to step into Aspen history. The atmosphere is laid-back yet sophisticated, reflecting decades of thoughtful curation and customer-focused retailing. Visitors can expect knowledgeable staff, an inviting environment, and a sense of discovery—whether shopping for ski attire before hitting the slopes or seeking stylish streetwear for après-ski evenings.
The shop’s current downtown location on E. Cooper Ave. has housed PCDG since 1992, and its window displays and interiors are regularly refreshed to highlight new arrivals and seasonal looks. The store’s commitment to personal service extends to personal styling appointments, ensuring everyone—from prominent locals and international executives to first-time visitors—feels welcome and catered to.
- Shopping Hours: 7 days a week, 11:00 a.m. – 6:30 p.m. (opens at 1:00 p.m. on powder days)
- Personal Styling: Available upon request by phone or in-store
Staying Power: Relevance and Resilience Through Decades
Few independent retailers endure for as long as Pitkin County Dry Goods. Through recessions, evolving consumer habits, fierce competition from chain stores, and Aspen’s sometimes unpredictable tourist economy, PCDG has persevered—thanks to a few key business principles:
- Organic Management Style: David Fleisher’s approach fosters entrepreneurship and shared ownership among staff, creating a positive, collaborative workplace.
- Commitment to Evolution: The willingness to adapt the merchandise mix, renovate interiors, and explore new designers keeps the experience fresh for longtime and new customers alike.
- Community Focus: The store’s support for local nonprofits, including events benefiting organizations like The Buddy Program, strengthens its ties to the wider Aspen community.
- Year-Round Operation: By staying open through all seasons and economic cycles, PCDG supports steady employment and fosters brand loyalty.
This combination of creativity, tenacity, and genuine warmth has allowed Pitkin County Dry Goods not just to survive but to remain a vital part of the Aspen experience.
Special Events and Community Involvement
The spirit of giving back is woven into the fabric of PCDG. Anniversary parties and seasonal events have celebrated not just retail milestones but Aspen itself. For their 50th anniversary, customers were treated to in-store beverages and appetizers, with a portion of sales benefiting local youth mentoring, while commemorative tie-dye shirts paid homage to the shop’s 1969 roots and the vibrant culture of the Woodstock era.
PCDG’s role as an Aspen institution extends beyond commerce—it is an active participant in the life of the town, creating spaces for locals and visitors to connect, celebrate, and support meaningful causes.
Employment and Store Culture
Much more than a retailer, Pitkin County Dry Goods is a workplace family. The store’s management philosophy embraces open communication, entrepreneurship, and continuous learning. Associates are encouraged to develop their own customer relationships and expertise, which has led to high staff retention and a sense of pride throughout the team.
- Year-round positions: Ensuring steady employment in Aspen’s seasonal economy
- Health insurance: Provided to full-time staff
- Opportunities: Openings for fashion-forward, dedicated team members (apply via email or in-store)
Visitor’s Guide: How to Experience Pitkin County Dry Goods
Whether it’s your first time in Aspen or you’re a longtime community member, PCDG offers an approachable-yet-elevated shopping experience. Here’s how to make the most of your visit:
- Check for Seasonal Highlights: Window displays and interior merchandising change frequently to reflect the season and showcase featured collections.
- Ask About Personal Styling: Experienced team members will guide you through the latest arrivals and provide personalized recommendations based on your style, needs, and activities.
- Inquire About Store Events: Anniversaries, special designer showcases, and charity drives bring an extra sense of occasion to your shopping trip.
- Take Home Aspen Style: Whether it’s a hard-to-find European designer or a signature PCDG piece, your purchase carries a story and a connection to Aspen’s heritage.
Frequent Questions About Pitkin County Dry Goods
What types of clothing does Pitkin County Dry Goods carry?
The store offers a diverse array of men’s and women’s fashion from more than 100 boutique labels, including exclusive lines not widely stocked in the United States. Expect a blend of mountain-casual and resort-elevated, from statement winter outerwear to contemporary everyday essentials.
Is Pitkin County Dry Goods locally owned?
Yes, the store has been owned and operated by the Fleisher family since 1969, making it the oldest independently owned clothing retailer in Aspen.
Can I schedule a personal styling session?
Absolutely. Personal styling appointments are available. To arrange a session, simply call the store at 970-925-1681 or inquire in person during business hours.
What makes PCDG stand out from other Aspen boutiques?
PCDG is distinguished by its curated mix of hard-to-find brands, exceptional service, community presence, and its status as a family-run institution. Every visit is designed to be memorable and uniquely Aspen.
Where is the store located and what are the hours?
Pitkin County Dry Goods is located at 520 E. Cooper Avenue in downtown Aspen, open every day from 11:00 a.m. to 6:30 p.m., with a later opening time on powder days for the ski community.
Contact Information
| Address | 520 E. Cooper Ave., Aspen, CO 81611 |
|---|---|
| Phone | 970-925-1681 |
| Email (Employment Inquiries) | jobs@pitkincountydrygoods.com |
| Store Hours | Mon–Sun: 11:00 a.m. – 6:30 p.m. Opens 1:00 p.m. on powder days |
Conclusion: Aspen’s Living Retail Legend
Pitkin County Dry Goods is far more than a clothing store; it’s a living chronicle of Aspen’s evolving spirit, a curator of style, and a gathering point for the community. With its rich history, distinctive approach to fashion retail, and unwavering commitment to service and authenticity, PCDG remains a must-go destination for anyone seeking to take home a piece of Aspen—both its fashion and its legacy.
