Lost Coast Outfitters: San Francisco’s Premier Fly Shop
Discover premium fly fishing gear, expert advice, and unforgettable experiences at San Francisco's top fly shop.

Lost Coast Outfitters stands as a beacon for fly fishing enthusiasts in San Francisco. Located at 540 Jackson Street, this premier fly shop is more than just a retail store—it’s a community hub, a source of expert advice, and a gateway to unforgettable outdoor adventures. Whether you’re a seasoned angler or a curious beginner, Lost Coast Outfitters offers everything you need to make your next fishing trip a success.
Location and Accessibility
Lost Coast Outfitters is conveniently situated in the heart of San Francisco, making it easily accessible for both locals and visitors. The shop is open six days a week, from Monday through Saturday, 10am to 6pm. For those driving, there are two dedicated parking spaces in front of the shop, marked by a no-parking construction sign. Additionally, a small driveway between Lost Coast Outfitters and Kells is available for quick visits. If street parking is unavailable, several nearby garages offer similar rates, including Ace Parking at 528 Jackson Street and Columbus Garage at 170 Columbus Avenue.
Expert Staff and Customer Service
One of the standout features of Lost Coast Outfitters is its knowledgeable and friendly staff. The team at Lost Coast Outfitters includes anglers with diverse backgrounds and extensive experience fishing all over the world. Whether you need advice on gear, recommendations for guides, or personal instruction, the staff is always ready to help. Customers consistently praise the shop for its exceptional customer service, with many noting that the staff will spend as much time as needed to ensure you have the right equipment and information for your trip.
Comprehensive Services
Lost Coast Outfitters is a full-service fly shop, offering a wide range of services to meet the needs of every angler. From rigging and gear maintenance to complete trip preparation, the shop has you covered. Here are some of the key services provided:
- Rigging and Gear Maintenance: The staff can rig your reels, triple-check your equipment list, and provide minor maintenance services in-store.
- Warranty and Repair: Assistance with warranty and repair issues for any of the brands carried by the shop.
- Trip Preparation: Comprehensive trip preparation, including recommendations for lodging, guides, and planning. Think of Lost Coast Outfitters as your fly fishing concierge.
- Surf Clinics: Learn about San Francisco’s best-kept secret and fly fish the surf with the LCO team.
Premium Gear and Apparel
Lost Coast Outfitters is known for its selection of top brands, rods, reels, waders, and other essential fishing gear. The shop carries a wide range of products to suit every angler’s needs, from beginners to experts. Some of the featured items include:
- Black Hole Mini MLC ($199)
- Women’s Nano Puff Jacket ($229)
- Men’s G4 Pro Jacket ($749.95)
- Black Hole (various sizes and colors)
Whether you’re looking for the latest in fishing technology or classic, reliable gear, Lost Coast Outfitters has something for everyone.
Community and Events
Lost Coast Outfitters is more than just a shop—it’s a community. The shop hosts various events and clinics, bringing together anglers of all skill levels to share knowledge and experiences. Surf clinics, in particular, offer a unique opportunity to learn about fly fishing in San Francisco’s coastal waters. These events are a great way to connect with other anglers, gain new skills, and discover hidden fishing spots.
Customer Testimonials
The reputation of Lost Coast Outfitters is built on the positive experiences of its customers. Here are a few testimonials that highlight the shop’s commitment to quality and service:
- “Knowledgeable, customer service, and quality are critical to me when I need to utilize the ‘pro’s’ of any business. LCO is 10/10 in each area! I needed a technical piece for an upcoming trip. I…”
- “Amazing customer service! Brent was extremely knowledgeable about waders from the moment I walked in and told him I was interested in getting some Simms waders with a glance of his eye he…”
- “As someone new to fly fishing, my first few times on the river have been nothing short of transformative. But where does a city guy even begin? Lost Coast isn’t just a shop–it’s a haven and a…”
- “These guys are great! They will spend the time with you that’s needed and they’re very friendly and professional. I’m a customer for life.”
Frequently Asked Questions (FAQs)
Q: What are the shop hours at Lost Coast Outfitters?
A: Lost Coast Outfitters is open Monday through Saturday from 10am to 6pm.
Q: Do you offer parking for customers?
A: Yes, there are two dedicated parking spaces in front of the shop, marked by a no-parking construction sign. A small driveway between the shop and Kells is also available for quick visits.
Q: Can you help with gear maintenance and repairs?
A: Absolutely! The staff can rig your reels, triple-check your equipment list, and provide minor maintenance services in-store. They also assist with warranty and repair issues for any of the brands carried by the shop.
Q: Do you offer trip preparation services?
A: Yes, Lost Coast Outfitters offers comprehensive trip preparation, including recommendations for lodging, guides, and planning. Think of us as your fly fishing concierge.
Q: Are there any events or clinics hosted by the shop?
A: Yes, the shop hosts various events and clinics, including surf clinics where you can learn about fly fishing in San Francisco’s coastal waters.
Conclusion
Lost Coast Outfitters is more than just a fly shop—it’s a community of passionate anglers, a source of expert advice, and a gateway to unforgettable fishing adventures. Whether you’re a seasoned pro or a curious beginner, the shop offers everything you need to make your next fishing trip a success. With its knowledgeable staff, comprehensive services, and premium gear, Lost Coast Outfitters is the premier destination for fly fishing in San Francisco.










