JetBlue’s EvenMore: Elevating Premium Travel with a New Service Class
JetBlue debuts EvenMore, a premium service class promising extra comfort, exclusive perks, and a refreshed in-flight experience for today’s travelers.
JetBlue EvenMore: Redefining Premium Air Travel
JetBlue Airways has introduced a compelling upgrade for passengers seeking enhanced comfort and exclusive benefits. With the launch of EvenMore, JetBlue reimagines premium economy, blending greater comfort, dedicated amenities, and service upgrades. This new class offers a comprehensive suite of perks, designed to elevate the travel experience beyond the traditional economy cabin. As airlines increasingly compete on service offerings, JetBlue’s latest move aims to deliver value, convenience, and satisfaction for modern travelers.
Table of Contents
- What is JetBlue EvenMore?
- Key Benefits and Amenities
- Seat Location and Cabin Design
- Comparison: EvenMore vs. Other JetBlue Classes
- TrueBlue Mosaic: Exclusive Perks for Loyal Flyers
- Entertainment, Connectivity, and Comfort
- Frequently Asked Questions (FAQs)
What is JetBlue EvenMore?
EvenMore is JetBlue’s newly launched premium seating experience. Debuting across most of JetBlue’s fleet, EvenMore upgrades the existing Even More Space seats at the front of economy cabins, transforming them into a distinctive premium product. This move is part of JetBlue’s broader JetForward strategy—a commitment to delivering the in-demand comforts and perks that travelers increasingly expect when flying.
JetBlue’s President, Marty St. George, described EvenMore as an answer to customer demand for unique, value-driven experiences. “We’re bringing together great service and affordable fares into a competitive, elevated travel option,” he stated, highlighting the fusion of luxury and accessibility at the heart of EvenMore’s philosophy.
Key Benefits and Amenities
Travelers seated in JetBlue’s EvenMore class enjoy a variety of upgraded perks. From the airport to onboard, these enhancements are designed to make the journey smoother and more enjoyable:
- Extra Legroom: Seats provide up to 38 inches of pitch, ensuring ample space to stretch out—far beyond standard economy.
- Dedicated Overhead Bin Space: Labeled compartments guarantee that EvenMore customers have accessible, reserved storage for their carry-on bags.
- Complimentary Alcoholic Beverages: Up to three free alcoholic drinks are included during the flight.
- Premium Snack: Travelers receive the exclusive Tiny Tate’s Chocolate Chip Cookies—a JetBlue signature treat.
- Priority Security Access: At select airports, customers can use fast-track security lanes, streamlining the pre-flight process.
- Early Boarding: EvenMore guests board before standard economy, providing more time to settle in and secure overhead space.
- Complimentary Headphones: Quality wired headphones are offered upon request for in-flight entertainment.
These business-class-style perks are now bundled into a single product, offering a distinct upgrade path for travelers not yet ready to commit to JetBlue’s Mint cabin or other business class products.
Seat Location and Cabin Design
One of EvenMore’s defining features is its prime seat location. EvenMore seats are concentrated at the front of JetBlue’s aircraft—either in front of the economy section or directly behind the Mint premium cabin if available on the plane.
- These seats offer the quietest, quickest exit from the plane upon arrival.
- Previously, JetBlue’s “Even More Space” seats were sprinkled throughout the cabin, including exit rows and over-wing locations. Those mid-cabin, exit, or over-wing seats have now been reclassified solely as “Extra Legroom” and are available without the new EvenMore perks.
- Customers booking these “Extra Legroom” seats still enjoy a roomier seat, but not the array of premium services now bundled into EvenMore.
Seat selection for EvenMore is seamless: customers can choose these upgraded seats during the booking process online or via JetBlue’s mobile app.
Comparison: EvenMore vs. Other JetBlue Classes
| Feature | JetBlue Core | Extra Legroom | EvenMore | Mint |
|---|---|---|---|---|
| Legroom (Seat Pitch) | 32 in | 34-36 in | 36-38 in (front rows) | Up to 45 in (lie-flat) |
| Dedicated Overhead Bin | No | No | Yes | Yes |
| Priority Security | No | Optional (at extra cost) | Included | Included |
| Early Boarding | Group C/D | Group B | Group A | Priority |
| Complimentary Alcohol | No | No | Yes (up to 3) | Yes (unlimited) |
| Premium Snacks | No | No | Tiny Tate’s Cookies | Chef-curated meals |
| Complimentary Headphones | No | No | Yes (wired) | Yes (headphones/amenity kit) |
| Seat Location | Main cabin | Mid-cabin, exit, over-wing | Front rows of core cabin | Dedicated cabin |
TrueBlue Mosaic: Exclusive Perks for Loyal Flyers
JetBlue’s loyalty program, TrueBlue, offers devoted customers several ways to enjoy EvenMore. The airline’s Mosaic status tiers—levels within TrueBlue built around spending and engagement—grant additional flexibility and perks regarding EvenMore.
- Mosaic 1 Members: Eligible to book EvenMore seats at check-in at no additional charge.
- Mosaic 2-4 Members: Can select EvenMore seats at the time of booking, also at no extra cost, when flying on JetBlue-operated flights.
- All Mosaic members can access standard Extra Legroom seats when booking, further enhancing their experience even if they skip EvenMore.
- Members: Benefit from the recently refreshed TrueBlue program, which introduced multiple Mosaic levels, new rewards (called “tiles”), and extra perks as members work towards elite status.
This integration of EvenMore into the TrueBlue program ensures that JetBlue’s most frequent flyers continually receive meaningful upgrades and can tailor their travel experiences.
Entertainment, Connectivity, and Comfort
Comfort in EvenMore extends far beyond physical space. JetBlue’s broader onboard experience, among the industry’s best, continues to set benchmarks for entertainment and connectivity:
- High-Speed Wi-Fi: Available free and unlimited to all passengers. Whether working or streaming, JetBlue’s Fly-Fi® keeps travelers connected.
- Seatback Entertainment: Each seat features an HD screen with access to movies, TV shows, audiobooks, games, and live TV (availability can occasionally vary by aircraft).
- USB and Power Outlets: All EvenMore and core seats provide charging ports for devices, supporting productivity or entertainment throughout the flight.
- Blankets and Eye Masks: For flights requiring rest, included thick, quilted blankets and standard eye masks provide added comfort (amenities may vary based on route and aircraft type).
While EvenMore passengers can request complimentary earphones, regular flyers recommend bringing personal headphones for superior sound quality—JetBlue offers only wired earphones, and no built-in Bluetooth connectivity is provided on most planes.
Frequently Asked Questions (FAQs)
Q: How is EvenMore different from JetBlue’s Extra Legroom or Even More Space seats?
A: EvenMore replaces the front-cabin Even More Space products, bundling in extra perks—dedicated overhead bins, free alcoholic beverages, priority security, early boarding, premium snacks, and headphones—that are not available to standard Extra Legroom seat holders.
Q: Where are EvenMore seats located on JetBlue flights?
A: EvenMore seats are positioned at the front of the main cabin, just behind Mint (business class) seats where available, providing fast boarding and deplaning.
Q: Can I select EvenMore during booking, or only at check-in?
A: EvenMore seats are available for selection during the initial booking process, both online and through the JetBlue app. Mosaic loyalty members may be eligible to select these seats even earlier or at no additional cost, depending on their tier.
Q: Are meals included with EvenMore, or just snacks?
A: EvenMore includes an upgraded snack—Tiny Tate’s Chocolate Chip Cookies—and complimentary alcoholic drinks (up to three), but not full meals. Complimentary soda, coffee, water, and standard snacks are also provided to all JetBlue customers.
Q: Is EvenMore available on all JetBlue aircraft?
A: EvenMore will be rolled out to all JetBlue jets, except the retiring Embraer E190s.
Q: Are EvenMore fares refundable?
A: Yes, EvenMore fares (except for Blue Basic) are generally refundable with no penalty fees for changes or cancellations. Changing to a non-EvenMore seat after booking, however, will not automatically refund the seat upgrade price difference.
Further Considerations: Booking and Pricing
EvenMore is intentionally priced above ordinary core and extra legroom offerings, targeting travelers willing to pay a modest premium for convenience and comfort but not the cost of full business class. JetBlue is adjusting its seat maps and booking flows, meaning existing customers may notice new options for seat upgrades and pricing strategies on upcoming flights.
- Extra Legroom seats in exit or over-wing positions remain available for purchase but lack the bundled EvenMore amenities.
- EvenMore fares may vary by route and demand, and introductory pricing may be available before wider rollout.
EvenMore and JetBlue’s JetForward Strategy
The introduction of EvenMore aligns with JetBlue’s focus on passenger-centric improvements and environmental responsibility. Alongside EvenMore, JetBlue continues advancing initiatives such as increased use of sustainable aviation fuel and modernized airport experiences, notably at its flagship Terminal 5 at LAX.
JetBlue strives to consistently reinvent its in-flight and customer experience, reinforcing its reputation as an innovator in the U.S. airline industry.
- Traveler Takeaway: The EvenMore experience is ideally suited for business travelers, frequent flyers, families, or anyone seeking an affordable taste of premium service—and is a compelling alternative to pricier business cabins or Mint class offerings.
The Future of Premium Economy at JetBlue
JetBlue continues to lead the U.S. market by continuously evolving its premium service offerings. EvenMore encapsulates the company’s vision: combining luxury and practicality, tailored perks, and broad accessibility, all while supporting a loyal customer base with flexible upgrades and ongoing innovation.
