Je Me Souviens: The Story Behind Quebec’s Official Motto

Explore the origins, interpretations, and cultural influence of Quebec's iconic motto: Je me souviens.

By Sneha Tete, Integrated MA, Certified Relationship Coach
Created on

One of the most enduring symbols of Quebec’s identity is its official motto, Je me souviens—a phrase that translates to “I remember.” Inscribed above the entrance to Quebec’s Parliament, emblazoned on license plates, and woven into the fabric of provincial consciousness, these three words have sparked discussion, pride, and even controversy for more than a century.

In this article, we trace the journey of the motto from its mysterious origins to its role in shaping Quebec’s cultural narrative. We examine its adoption, interpretations, and the debates surrounding its meaning, revealing how a simple phrase came to encapsulate the spirit of a province.

Origins of “Je me souviens”

The story of Quebec’s motto begins in the late nineteenth century, singularly tied to Eugène-Étienne Taché. Taché, the architect of Quebec’s Parliament Building, was inspired by the history and heritage of French Canada, and in 1883, he chose to inscribe “Je me souviens” beneath the province’s coat of arms at the main entrance. This phrase, later immortalized across the province, derives its gravitas in part from its location—literally set in stone on the legislative heart of Quebec.

Key Details:

  • First Appearance: The motto appeared in 1883 at the Parliament Building, thanks to Taché’s initiative.
  • Personal Connection: Taché’s descendants and Quebec’s leaders spoke fondly of the phrase, linking it to a sense of memory and identity.
  • Possible Literary Inspiration: Some scholars suggest the phrase was inspired by Victor Hugo’s poetry or the popular song “Un Canadien errant.” Others point to the Latin motto “Ne Obliviscaris” (Do not forget), used by the Marquess of Lorne, as an influence.

While the precise origin of the phrase remains debated, its initial adoption was steeped in a spirit of remembrance and pride.

Transformation Into an Official Motto

The path from a prominent inscription to official provincial motto unfolded over decades. Throughout the late 19th and early 20th centuries, Quebecers embraced these words, integrating “Je me souviens” into government iconography. The motto became formally linked to the province when it was incorporated into the official coat of arms in 1939.

  • In 1895, historian Thomas Chapais praised the motto in a public speech, calling it a proud symbol for Quebec.
  • By 1939, government orders officially enshrined the motto in the heraldic description of Quebec’s coat of arms.
  • In 1978, “Je me souviens” replaced “La belle province” as the slogan displayed on Quebec license plates, making the phrase ubiquitous.

This official embrace ensured that every Quebecer would come face-to-face with the motto on government buildings, documents, and even day-to-day travel.

Shifting Mottos: From “La belle province” to “Je me souviens”

Quebec’s earlier motto, La belle province (“the beautiful province”), highlighted the region’s natural charms and was initially displayed on tourist materials and license plates. However, in the late 1970s, Premier René Lévesque’s administration opted to retire “La belle province” from license plates, replacing it with “Je me souviens” to reinforce a sense of historical reflection and cultural pride.

  • “La belle province” remains a nickname and is often used in tourism.
  • “Je me souviens” aims for a deeper meaning, referencing not just beauty but collective memory and identity.

With this shift, the motto’s reach broadened, and its mystery deepened—sparking debates on what, precisely, Quebecers were meant to remember.

The Meaning of “Je me souviens”

This deceptively simple phrase—just three words—has provoked extensive interpretation. Official government explanations have always been minimal, and no records suggest a formal definition was publicly debated or adopted. Instead, its meaning has evolved organically, shaped by politicians, historians, citizens, and cultural observers.

  • General Remembrance: Early commentators like Thomas Chapais described the motto as a call to remember the past, its lessons, glories, and misfortunes.
  • National and Cultural Identity: Many Quebecers saw it as an invocation of French Canadian heritage—of ancestors, traditions, and “the glory of the Ancien Régime” as cited in anglophone sources.
  • Ambiguity: From the Conquest by the British to the Quiet Revolution, the phrase has been interpreted to reference various events and movements.
  • Modern interpretations: Today’s Quebecers may view it as a broad reminder of collective experience, resilience, and the importance of identity preservation.
InterpretationSupporters / Context
Remembering historical glories and sufferingThomas Chapais, 1895 speech
Commemoration of the Ancien RégimeAnglophone writers, 1970s
Response to British conquestPublic vox pop, Montreal Star, 1970s
Collective memory of all the pastPierre-Georges Roy, 1919
French Canadian heritage and survivalGeneral Quebec opinion

Scholarly Debates and Public Perception

Despite—or because of—its brevity, “Je me souviens” has seen a variety of interpretations:

  • Scholarly Theories: Ethnologists like Conrad Laforte propose that the phrase stems from folk songs (such as “Un Canadien errant”) or literary traditions.
  • Historical Symbolism: Historians like Pierre-Georges Roy highlighted the motto’s symbolic expression of past, present, and future—an enduring declaration for the only French-speaking province in Canada.
  • Political Speculation: Some have linked the phrase to reactions against political currents, such as a response to British rule, the Durham Report, or the Parti Québecois’ victories.
  • Cultural Reflection: It has become a catchphrase for resilience and cultural pride, with individual meaning often depending on personal or familial background.

A Montreal Star survey in the 1970s found that many Quebecers gave varying answers as to what the motto meant—ranging from historical remembrance to specific political moments.

Symbolism Across Quebec

The motto’s integration into everyday life in Quebec is hard to overstate.

  • License Plates: Since 1978, all Quebec license plates bear “Je me souviens,” a daily reminder to millions of drivers.
  • Government Buildings: The phrase appears on the Parliament Building, reinforcing its governmental and symbolic importance.
  • Official Documents: Quebec’s coat of arms, passports, and other official artifacts feature the motto.
  • Local Customs: Once recited in schools during the weekly “flag salute,” the phrase entered public consciousness as a near-creed of provincial pride.

Even among those unfamiliar with its origins, the phrase acts as a cultural anchor, separating Quebec from other Canadian provinces and uniting its people under a shared sense of remembrance.

The Modern Resonance of “Je me souviens”

As Quebec has evolved politically and culturally, so too has the meaning and relevance of its motto. During the Quiet Revolution, a period of significant social and political change, the phrase grew to encompass broader meanings—sometimes reflective of collective struggle, sometimes infused with new aspirations.

  • Post-Quiet Revolution: The phrase moved away from colonial roots and became deeply associated with pride in the province’s modern distinctiveness and French-speaking identity.
  • Contemporary Usage: The motto is now seen variously as a celebration of cultural memory, a mark of resilience, and a gentle reminder not to take history for granted.
  • Popular in Tourism: While “La belle province” is still used for tourism campaigns, “Je me souviens” stands as a symbol of deeper historical resonance.

The Motto in Quebec’s Cultural Imagination

“Je me souviens” touches on several layers of Quebec identity: the French colonial legacy, the survival and flowering of Francophone culture in North America, and the ongoing negotiation of heritage within Canadian society. Its strategic ambiguity has allowed it to bind people to collective memory while remaining relevant through generations of change.

At its heart, the motto asks citizens to recall:

  • The ancestors who forged Quebec’s unique path
  • The losses and triumphs of history
  • The lessons that inform present and future choices

By refraining from defining precisely what is to be remembered, Quebec’s motto invites personal interpretation, allowing each Quebecer—whether native-born, immigrant, or visitor—to find meaning in collective and individual remembrance.

Frequently Asked Questions (FAQs)

Q: What does “Je me souviens” mean?

A: Literally, “Je me souviens” means “I remember.” Its broad meaning encourages Quebecers to remember their history, culture, and identity, though interpretations vary widely.

Q: Why is this motto on Quebec’s license plates?

A: In 1978, the Quebec government chose to feature the motto on license plates, replacing “La belle province” to emphasize collective memory and historical consciousness.

Q: Who originated the motto?

A: The motto was popularized by Eugène-Étienne Taché, the architect of Quebec’s Parliament, who inscribed it above the entrance in 1883.

Q: Is there an official explanation for its meaning?

A: There is no official government definition. The motto is intentionally ambiguous, allowing for personal and collective interpretation.

Q: Does “Je me souviens” refer to a specific historical event?

A: Interpretations differ—some reference the British conquest, others historic glories or cultural resilience. The phrase’s power lies in its capacity to reference all aspects of Quebec’s history, not one event alone.

Conclusion: Enduring Legacy of “Je me souviens”

From its stone-carved origins at the Quebec Parliament to its present-day place on license plates and official documentation, “Je me souviens” remains a vital thread in the tapestry of Quebec identity. Whether recalling the past, celebrating cultural endurance, or inspiring collective memory, the motto continues to resonate with generations of Quebecers—each finding new relevance in its open-ended evocation of remembrance.

‹›