The Best Shopping in Aruba: Where to Find Unique Island Treasures
Discover Aruba's most distinctive shopping spots, from open-air markets to artisan boutiques, and take home island-only finds.
While Aruba is home to a number of modern malls and international retailers, travelers seeking memorable souvenirs and a taste of local culture will find the island’s true shopping gems in its markets, boutique stores, and open-air artisan stalls. From housewares infused with Dutch heritage to hand-milled aloe soaps and beach-inspired fashion, Aruba’s shopping scene is as vibrant and diverse as its landscape. This guide highlights the best spots to shop for one-of-a-kind finds, local products, and the island’s most delightful flavors.
Table of Contents
- Aruba Shopping Overview
- Shopping on Aruba’s Main Streets
- The Local Market: Handcrafted and Affordable
- Super Food Plaza: A Gourmet Paradise
- Bula Surf Shop: Surf Culture and Island Style
- The Lazy Lizard: Beachwear and Artistic Flair
- Insider Tips for Shopping in Aruba
- Frequently Asked Questions (FAQs)
Aruba Shopping Overview
Aruba’s shopping experiences offer much more than standard souvenirs. The island’s unique blend of Dutch, Caribbean, and local indigenous influences creates a market rich in colorful crafts, luxurious goods, and authentic Aruban mementos. Shoppers will encounter:
- Locally-made skincare including renowned aloe products
- Artisan crafts like hand-carved masks, mosaics, and ceramics
- Upcycled and eco-friendly accessories
- Gourmet treats including Dutch cheeses and Aruban spices
- Fashion and jewelry blending European chic with Caribbean flair
Whether you’re looking for a gift, a keepsake, or something that captures Aruba’s distinct character, browsing beyond the shopping malls will lead you to treasures found nowhere else in the Caribbean.
Shopping on Aruba’s Main Streets
Caya G.F. Betico Croes: Oranjestad’s Colorful Shopping Heart
Caya G.F. Betico Croes is Aruba’s premier shopping street, named after a beloved local independence hero. This picturesque, palm-shaded avenue in Oranjestad is lined with pastel-hued, Dutch Colonial–style buildings and is easily recognizable by its antique streetcar track. On this half-mile stretch, you’ll find a lively mix of:
- High-end fashion boutiques and jewelers
- Stores specializing in home goods and decor
- Shops selling Aruba-branded apparel, T-shirts, and postcards
- Emblems of Aruban and Dutch heritage
Key souvenirs not to miss on Caya G.F. Betico Croes:
- Dutch Edam cheese: Distinctive for its red wax coating, it travels well as a savory gift
- Delft-style pottery: Iconic blue-and-white ceramics that reflect Aruba’s ties to the Netherlands
Whether you’re seeking luxury goods or simple souvenirs, Caya G.F. Betico Croes offers a harmonious blend of Aruba’s past and present, making it a must-visit retail destination.
L.G. Smith Boulevard: Open-Air Markets and Flea Markets
Running through downtown Oranjestad, L.G. Smith Boulevard is the epicenter of Aruba’s bustling shopping activity. This main street is renowned not only for its shopping malls but even more so for its lively flea markets and the historic pier-side open-air market. Here shoppers will discover:
- Aruban art and crafts
- Leather goods and accessories
- Souvenirs, handmade jewelry, and keepsakes
- Hand-milled aloe soaps and natural creams
- Watercolors and paintings by local artists
The open-air market holds a special place as Aruba’s first public marketplace, originally serving as a hub for local produce and fish. Bargaining is a common practice throughout the markets, so visitors are encouraged to negotiate for the best deals. Both Aruban florins and U.S. dollars are widely accepted.
The Local Market: Handcrafted and Affordable
The Local Market is conveniently located adjacent to Oranjestad’s cruise terminal and near major shopping centers, but its character is distinctly unique. Set up in Dutch-style open-air stalls, this market is a treasure trove for:
- Handmade crafts including mosaics, carvings, and upcycled accessories
- Watercolors and paintings produced by talented Aruban artists
- Local cigars and leather goods
- Freshly made, all-natural aloe soaps and skincare items
The Local Market is particularly known for:
- Affordable pricing, especially when you bargain with vendors
- Authentic goods made by local artisans
- Products that support the island’s creative economy
Visitors are advised to bring cash and take the time to talk with shopkeepers about the stories behind their creations—you’re likely to return home with a truly unique memento.
Super Food Plaza: A Gourmet Paradise
For culinary enthusiasts, Super Food Plaza in Noord offers the island’s broadest array of gourmet goods. This expansive, supermarket-style emporium feels akin to a Dutch Target, but its shelves are filled with delicious specialties, including:
- Hot Delight sauces: Signature Aruban condiments handcrafted on the island, in bold local flavors
- Coecoei liquor: A historic Aruban spirit distilled from agave, boasting centuries-old roots
- Dutch treats: Look for Edam and Gouda cheeses, stroopwafels (thin waffles filled with syrupy caramel), Verkade and Droste chocolates
The attached café, Jack’s, offers coffee drinks and Dutch sandwiches, making Super Food Plaza an appealing stop for both shopping and a meal. Foodies will appreciate the opportunity to pick up ingredients or ready-made gifts that embody Aruba’s culinary heritage.
Bula Surf Shop: Surf Culture and Island Style
Surfing is woven into the life of Aruba, and the Bula Surf Shop in central Oranjestad brings this carefree, wave-loving spirit to locals and travelers alike. Opened by two local surfers in 2003, Bula Surf Shop is the go-to destination for:
- Swimwear and boardshorts by leading surf brands such as Billabong, Quiksilver, and Rip Curl
- Sunglasses, sun-protective apparel, and footwear fit for the island lifestyle
- Surfboards, backpacks, and accessories for seasoned surfers or beginners
Staffed by experts in Aruban watersports, the shop is also the perfect place to pick up advice on surf conditions, lessons, or simply find the right gear to take home a piece of Aruba’s surf culture. Note that the shop observes local surf traditions—on Sundays, they’re “gone surfing!”
The Lazy Lizard: Beachwear and Artistic Flair
Located near the famed sands of Eagle Beach, The Lazy Lizard is beachwear heaven tailored to Aruba’s relaxed, sun-soaked vibe. The store is beloved for:
- Resort wear, swimsuits, and cover-ups for all ages
- Hats, straw totes, and casual T-shirts emblazoned with island motifs
- Accessories for the beach, such as waterproof phone cases and practical totes
- Wind chimes and home decor crafted from local seashells
- Artworks by local creatives
The Lazy Lizard goes beyond fashion by supporting the community. A portion of every purchase helps fund local charities and environmental causes, ensuring your shopping makes a positive difference on the island.
Insider Tips for Shopping in Aruba
- Start your shopping day early to avoid midday crowds and the hottest temperatures.
- Bring both cash and credit cards—smaller markets and artisans often prefer cash (florin or U.S. dollars).
- Bargaining is part of the fun at open-air and flea markets—don’t be shy to negotiate.
- Ask about the story behind artisan products; many vendors enjoy sharing how goods are made.
- Look for products that reflect Aruba’s history and environment, from Dutch cheeses to upcycled crafts.
- Visit multiple markets and boutiques for the widest variety of goods, as selection can vary greatly by location.
Frequently Asked Questions (FAQs)
Q: What are the most unique souvenirs to buy in Aruba?
A: Aruba is renowned for hot sauce made with local peppers, hand-milled aloe vera skincare, coecoei liquor, Delft-style blue-and-white pottery, and hand-carved wooden masks.
Q: Are malls or open-air markets better for authentic Aruban goods?
A: Open-air markets and local boutiques offer more authentic, handmade Aruban goods, whereas malls tend to have international brands and mass-produced items.
Q: Can I use U.S. dollars to shop in Aruba?
A: Yes, U.S. dollars are widely accepted alongside the Aruban florin, but small vendors may prefer cash payments.
Q: Where should foodies shop in Aruba?
A: Super Food Plaza in Noord is the top destination for gourmet Dutch and Aruban treats, including cheeses, chocolate, and locally-made hot sauces.
Q: Is bargaining expected in Aruba’s markets?
A: Yes, bargaining is common and encouraged at open-air markets and flea markets, especially in Oranjestad.
Final Thoughts
From brightly colored artisan stalls and heritage-inspired boutiques to beach-chic fashion emporiums and gourmet food markets, shopping in Aruba is a celebration of the island’s artistry, history, and joyful spirit. Venture beyond the malls and immerse yourself in the unique marketplaces of Aruba, and you’ll take home not just souvenirs, but fond memories and a piece of the island’s soul.
