Apple Cider Vinegar Netflix Review: Wellness, Lies & Scandal

A shocking true story of wellness fraud and influencer culture.

By Medha deb
Created on

Apple Cider Vinegar: A Netflix Series That Exposes Wellness Fraud

Netflix’s latest limited series, Apple Cider Vinegar, has taken the streaming world by storm. With its six-episode run, the show dives deep into the true story of Belle Gibson, an Australian wellness influencer who rose to fame by claiming she cured her terminal brain cancer through alternative therapies. The series, starring Kaitlyn Dever, is a gripping exploration of the dark side of influencer culture, wellness scams, and the ethical dilemmas surrounding social media.

Wellness Culture, Meet Scammer Style

The show’s narrative centers around Belle Gibson, a wellness writer and influencer who built a thriving business called The Whole Pantry in the 2010s. Her strong connection to her audience came via a blog where she shared her supposed journey of healing from cancer through clean eating. However, the truth was far more sinister—Belle never had cancer. She lied to grow an audience that trusted her as a credible source for medical advice.

The series is a slow-moving car crash of mentally and physically ill people trying to get better through desperate means. You can’t stop cringing, but you can’t look away. The show’s compelling mix of poppy style, powerful acting, and underlying social commentary make it a must-watch for anyone interested in the darker side of wellness culture.

Plot Overview: The Rise and Fall of Belle Gibson

Apple Cider Vinegar tells the story of Belle Gibson’s rise from obscurity to wellness “expert” and her eventual exposure as a fraud. The series follows Belle’s journey from her early days as a struggling blogger to her meteoric rise as a wellness influencer. Her blog chronicled her supposed journey of healing brain cancer with alternative medicine, which led to the launch of a successful app, Whole Pantry, offering recipes claiming to cure cancer.

However, the truth was that Belle never had cancer. She lied to grow an audience that trusted her as a credible source for medical advice. Her advice influenced actual cancer patients to reject traditional treatments like chemotherapy in favor of her unproven holistic methods. The series follows Belle’s rise and fall, from her initial success to her eventual exposure as a fraud.

Character Analysis: Kaitlyn Dever and the Cast

Kaitlyn Dever delivers a powerful performance as Belle Gibson, capturing the character’s complex personality and the nuances of her deception. The supporting cast, including Alycia Debnam-Carey, also delivers strong performances that add depth to the story.

  • Kaitlyn Dever as Belle Gibson: Dever’s portrayal of Belle is both captivating and unsettling. She brings a sense of vulnerability and ambition to the role, making it easy to see how Belle could have convinced so many people of her story.
  • Alycia Debnam-Carey: Debnam-Carey’s performance adds a layer of complexity to the series, highlighting the impact of Belle’s actions on those around her.
  • Supporting Cast: The rest of the cast delivers strong performances that add depth to the story, making the series a compelling watch.

Themes Explored: Influencer Culture, Wellness Scams, and Social Media Ethics

Apple Cider Vinegar explores several important themes, including influencer culture, wellness scams, and the ethics of social media. The series is a much-needed reminder that the wellness industry is just that—an industry designed to profit.

  • Influencer Culture: The series highlights the power of influencers and the impact they can have on their followers. It also raises questions about the responsibility influencers have to their audience.
  • Wellness Scams: The show exposes the dangers of wellness scams and the harm they can cause. It serves as a cautionary tale about the importance of verifying information before following advice.
  • Social Media Ethics: The series raises important questions about the ethics of social media and the responsibility of platforms to protect their users from misinformation.

Intentions Don’t Always Matter

The series also centers on Milla, a fictional character inspired by real wellness bloggers who genuinely believed their alternative treatments were effective. Diagnosed with cancer at 22, Milla rejected doctor-recommended amputation in favor of holistic remedies like juices and coffee enemas. She entered remission (though it’s unclear if she ever had proper scans) and became a wellness advocate, urging others to reject chemotherapy. Her advice ultimately resulted in her mother’s death after diagnosis and, later, her own.

Milla’s story is a more accurate representation of the creators we encounter today than Belle’s. Mistrust in the medical system drives people to seek alternative solutions, and even with a lack of credentials, these influencers give people a new path and a sense of hope regarding their health. The content creators in these communities may genuinely believe in the advice they give and even follow it themselves. But pure intentions don’t erase the harm caused by spreading misinformation.

When an Influencer with No Medical Training Promotes Raw Milk or Detox Teas

The consequences—misguided decisions, wasted money, or worse—are real. The series serves as a cautionary tale about the dangers of following advice from influencers with no medical training. It highlights the importance of verifying information and seeking professional medical advice before making health decisions.

Why Watch Apple Cider Vinegar?

There are several reasons why Apple Cider Vinegar is a must-watch:

  • Compelling Story: The series tells a shocking true story that is both fascinating and disturbing.
  • Powerful Acting: The cast delivers strong performances that add depth to the story.
  • Important Themes: The series explores important themes like influencer culture, wellness scams, and the ethics of social media.
  • Cautionary Tale: The show serves as a cautionary tale about the dangers of misinformation and the importance of verifying information.

Frequently Asked Questions (FAQs)

Q: Is Apple Cider Vinegar based on a true story?

A: Yes, the series is based on the true story of Australian wellness influencer Belle Gibson, who claimed to have cured her terminal brain cancer through alternative therapies.

Q: Who stars in Apple Cider Vinegar?

A: The series stars Kaitlyn Dever as Belle Gibson, with a supporting cast including Alycia Debnam-Carey.

Q: What is the main theme of Apple Cider Vinegar?

A: The main theme is the exploration of influencer culture, wellness scams, and the ethical dilemmas surrounding social media.

Q: How many episodes are in Apple Cider Vinegar?

A: The series consists of six episodes.

Q: Is Apple Cider Vinegar a true crime drama?

A: Yes, the series is a true crime drama that explores the rise and fall of wellness influencer Belle Gibson.

Conclusion

Apple Cider Vinegar is a compelling and thought-provoking series that exposes the dark side of wellness culture and influencer scams. With its powerful acting, important themes, and cautionary tale, the show is a must-watch for anyone interested in the true story behind wellness fraud and the ethical dilemmas of social media.

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