The 20 Best Super Bowl Commercials of 2025: Creative Triumphs and Misses
Discover the most talked-about, hilarious, and unforgettable Super Bowl commercials from 2025—including celebrity surprises and viral moments.
I Watched All The Super Bowl Commercials—Here Are the Best Ones
Super Bowl Sunday in 2025 arrived not only with record-breaking plays but also a lineup of commercials aiming to entertain, delight, and occasionally confuse. Each year, advertisers step up with creativity, humor, and celebrity power to make their mark amid the game’s biggest TV audience. This roundup covers the top twenty spots—from food brands and beer companies to tech titans and character-driven sketches—ranking them by memorability, star power, and overall impact.
Why Commercials Matter on Super Bowl Sunday
For many viewers, the Super Bowl is just as much about the commercials as the game itself. Brands compete with extravagant budgets and A-list celebrities to produce the next viral moment—chasing online buzz, brand recognition, and even cultural relevance. Whether you’re in it for the snacks or the spectacle, these ads are part of America’s annual tradition.
Ranking the 20 Best Super Bowl Commercials of 2025
- 20. Coffee Mate: The Freakiest First Attempt
- 19. Ritz: Aubrey Plaza at Her Deadpan Best
- 18. Instacart: One-Stop Shop for Foodies
- 17. Reese’s: Sweet Twists, for Better or Worse
- 16. Nerds: Nostalgia Nods to Nola
- 15. Doritos: Aliens, UFOs and Wild Concepts
- 14. Bud Light: Refreshing Fun Remains
- 13. Taco Bell: Quirky Crunchwrap Comedy
- 12. Mountain Dew: Kiss From a Lime’s Zesty Energy
- 11. Bear Fight Whiskey: Wild Taglines and Rugged Imagery
- 10. DunKings 2: Boston Beans & Affleck Brothers
- 9. Uber Eats: Cher as a Witch & McConaughey’s Comedy
- 8. GoDaddy: Act Like You Know, Meta-Advertising
- 7. Totino’s Pizza Rolls: Warm Nostalgia and Binge Appeal
- 6. Bosch: Tech Savvy, More You Bosch
- 5. Ritz: Salty Club: Mixing Stars and Flavors
- 4. Häagen-Dazs: Fast & Furious Meets Ice Cream
- 3. Budweiser: “First Delivery” Clydesdales & Nostalgia
- 2. Stella Artois: Laughs with Damon & Beckham
- 1. Pringles: The Call of the Moustaches
The Highlights: What Made These Ads Stand Out?
- Celebrities Galore: David Beckham, Matt Damon, Ben Affleck, Cher, Kevin Bacon, Vin Diesel, Michelle Rodriguez, and more lent their star power to everything from beer to snack foods.
- Food and Beverage Fame: Brands like Coffee Mate, Ritz Crackers, Reese’s, Nerds, Doritos, Bud Light, Taco Bell and Häagen-Dazs pitched new flavors, viral moments, and comedies centered on cravings and comfort food.
- Tech and Self-Parody: Uber Eats, GoDaddy, Instacart and Bosch integrated meta-humor and futuristic features for maximum shareability.
Quick-Glance Table: 2025 Super Bowl Commercials Ranked
| Rank | Brand | Celebrity | Highlight |
|---|---|---|---|
| 1 | Pringles | N/A | Moustache Mayhem |
| 2 | Stella Artois | Matt Damon, David Beckham | Comedy & Beer |
| 3 | Budweiser | Clydesdales, Dalmatian, Gopher | Classic Nostalgia |
| 4 | Häagen-Dazs | Vin Diesel, Michelle Rodriguez | Fast & Furious Parody |
| 5 | Ritz: Salty Club | Michael Shannon, Bad Bunny, Aubrey Plaza | Mix of Flavors & Personalities |
| 6 | Bosch | N/A | High-Tech Appeal |
| 7 | Totino’s Pizza Rolls | N/A | Comfort & Binge |
| 8 | GoDaddy | N/A | Meta-Advertising |
| 9 | Uber Eats | Cher, Matthew McConaughey | Cher as Witch |
| 10 | DunKings 2 | Ben Affleck, Casey Affleck | Boston Beans Comedy |
Spotlights on Noteworthy Commercials
#20 Coffee Mate: The Infamous Tongue Ad
Coffee Mate’s first-ever Super Bowl commercial launched its new cold foam flavor line in the most surprising way possible—a tongue-centric performance, set to a Shania Twain soundtrack. The ad generated immediate viral response and debate, with social media users expressing everything from delight to discomfort. While the visual may haunt viewers, there’s no denying the brand succeeded in getting people talking about their Italian Sweet Crème and Brown Butter Chocolate Chip Cookie flavors. According to Twain’s statement with the brand, the song and energy are about “embracing your inner pop star” and making coffee feel special. It was divisive, but unforgettable.
Flavor Launches: Italian Sweet Crème, Brown Butter Chocolate Chip Cookie, French Vanilla.
#19 Ritz: Star Power Overload
Ritz invited Aubrey Plaza, Michael Shannon, and Bad Bunny to lean into their on-screen personas for a cracked and quirky spot. While Plaza’s signature deadpan humor wore thin for some, the combination with Shannon’s intensity and Bad Bunny’s musical flavor added interest. The ad played on celebrity self-awareness, making Ritz a ‘salty club’—with a snack for every type of personality.
#18 Instacart: All The Foodie Favorites
Instacart took the opportunity to feature a montage of beloved food brands available on its delivery app. It worked as a reminder that, whether for the Super Bowl or everyday convenience, satisfying every craving is only a click away. The ad kept viewers hungry and on the lookout for next-day delivery deals.
#17 Reese’s: Sweet Innovation
Reese’s introduced a new confection in its 2025 commercial. The spot played with excitement around fresh flavor twists while poking fun at the brand’s storied place in candy lore. While not everyone loved the creative direction, it certainly made audiences wonder what the next peanut butter cup could be.
#16 Nerds: Nostalgia and Nola
Nerds candy earned bonus points for its clever nod to New Orleans (Nola) culture, blending retro vibes with local flavor. It’s a celebration of nostalgia—targeting both longtime fans and the Super Bowl’s host city alike.
#15 Doritos: Alien Abduction and UFO Mayhem
Doritos elevated the ‘Crash the Super Bowl’ crowd-sourced ad contest by airing “The Abduction” (also known as the UFO ad) and congratulating its creators. Wacky, irreverent, and perfectly suited for viral chatter, Doritos proved again why it remains a crowd favorite on game day.
#14 Bud Light: Chilled Fun
Bud Light returned with a classic blend of humor and refreshment, doubling down on its reputation as the Super Bowl’s quintessential beer. The brand’s commitment to fun ensured fans stuck around during commercial breaks.
#13 Taco Bell: Crunchwrap Comedy
Taco Bell continued its tradition of quirky humor, bringing in crunchwraps, surprise cameos, and slapstick moments to launch new menu items and amuse viewers.
#12 Mountain Dew: Kiss From a Lime
Known for its energetic advertising, Mountain Dew perfected quirky charm with “Kiss From a Lime,” infusing intense citrus zings and a comedic take on taste. The ad’s vibrant colors and fun premise delivered both literal and figurative refreshment.
#11 Bear Fight Whiskey: Rugged Tagline
Bear Fight Whiskey played up wild imagery and bold taglines (“What’s Your Bear Fight?”), establishing the brand as the drink for those craving adventure. The ad oozed rugged fun, appealing to whiskey lovers and daring spirits.
#10 DunKings 2: Boston Beans, Affleck & Beans
Ben Affleck and Casey Affleck teamed up for a hilarious Dunkin’ spinoff, roasting their hometown Boston while launching a fake bean-centric menu. Loaded with inside jokes and local pride, it captured regional humor perfectly and proved relatable for New Englanders and Dunkin’ fans everywhere.
#9 Uber Eats: Witchcraft and Cravings
Cher’s transformation into a witch for Uber Eats (“Is Cher a Witch?”) delivered laughs, with additional cameos from Matthew McConaughey, Greta Gerwig, Kevin Bacon, Charli XCX, Martha Stewart, Buffalo Bills, Chicago Bears, Peyton Manning, and William Perry. The ad poked fun at cravings, memory lapses, and food delivery’s role in modern life, backed by star power and quick comedy.
#8 GoDaddy: Act Like You Know
GoDaddy leaned into meta-advertising, parodying both tech culture and the relentless pace of modern branding. The tongue-in-cheek campaign was loaded with insider jokes and viral appeal.
#7 Totino’s Pizza Rolls: Bingeable Tradition
Totino’s delivered warmth and nostalgia, encouraging snack-sharing and couch bingeing. Chazmo’s “goes home” storyline tugged at heartstrings and reminded viewers why pizza rolls are the go-to game day treat.
#6 Bosch: The More You Bosch
Bosch’s ad spotlighted tech innovation, putting kitchen and home gadgets front and center. Its clever visuals and practical appeal spoke directly to gadget-lovers looking to upgrade their home setups.
#5 Ritz: Salty Club
Mixing Michael Shannon’s intensity, Bad Bunny’s cool, and Aubrey Plaza’s signature style, Ritz crafted ad scenes that were as unpredictable as they were entertaining.
#4 Häagen-Dazs: Fast, Furious, and Creamy
With Vin Diesel, Michelle Rodriguez, and Ludacris, the Häagen-Dazs spot married blockbuster speed and ice cream indulgence. The parody of racing films (“Not so fast, not so furious”) mixed action and flavor in memorable fashion.
#3 Budweiser: First Delivery
The Budweiser Clydesdale horses, Dalmatian, and a gopher returned for the nostalgic “First Delivery.” This classic montage revisited Americana, friendship, and the joy of a cold beer—with a soundtrack by The Bellamy Brothers (“Let Your Love Flow”).
#2 Stella Artois: Surreal Beer Commercial
Matt Damon and David Beckham, directed by Ben Affleck, teamed up for a side-splitting Stella Artois ad. Witty banter, situational humor, and celebrity chemistry made it a highlight, drawing audiences in for a toast and a laugh.
#1 Pringles: The Call of The Moustaches
Pringles delivered a viral comedy hit, riffing on moustache culture and snack cravings. Creative writing, visual effects, and an infectious energy made this commercial stand out as the ultimate 2025 Super Bowl spot.
Super Bowl Commercial Trends: Themes That Drove Virality
- Women’s Empowerment: Nike and Lay’s each focused on inspiring stories of female athletes and entrepreneurs; Novartis increased awareness of breast cancer.
- Health-Conscious Choices: Liquid Death, Poppi, and Cirkul resonated with audiences seeking lighter, healthier beverages—packing massive engagement metrics.
- Automotive Excellence: Stellantis brands Jeep and RAM stood out, as rivals sat out this year’s event. Jeep’s Harrison Ford and RAM’s Glen Powell delivered top spots by leveraging adventure and storytelling.
Frequently Asked Questions
Q: Which commercial generated the most online buzz in 2025?
A: According to engagement metrics and social media chatter, the Coffee Mate commercial created the most controversy, while Pringles and Stella Artois ads generated laughter and wide sharing among viewers.
Q: Did any food brands launch new products at the Super Bowl?
A: Yes, Coffee Mate launched new cold foam flavors during its first Super Bowl ad, Reese’s teased new confections, and Doritos introduced contest-winning snack concepts in memorable, playful spots.
Q: Which ad featured the most celebrities?
A: Uber Eats led the pack, featuring Cher, Matthew McConaughey, Greta Gerwig, Kevin Bacon, Charli XCX, Martha Stewart, alongside references to Peyton Manning and famous sports teams.
Q: What was the most effective Super Bowl ad in driving sales or engagement?
A: Liquid Death was 704% more effective than the average Super Bowl LIX ad, while RAM and Jeep topped the automotive rankings, and Lay’s produced impressive results in women’s empowerment and snack sales.
Q: Why do Super Bowl commercials feature so many celebrities?
A: Celebrities draw attention, create instant recognition, and supply humor or gravitas to branded messages—helping ads stand out in a crowded field and increasing their viral potential.
Final Thoughts: The Legacy of Super Bowl Commercials 2025
The Super Bowl commercials of 2025 proved once again that smart humor, bold visuals, and celebrity appearances still reign supreme on advertising’s biggest night. Whether you love them or loathe them, these ads offer ample reason to stay glued to the TV—even when the game itself fades into the background. From the freaky Coffee Mate spot to Pringles’ moustaches, each brand seized its moment for impact, launch buzz, or simply to make viewers laugh and crave their next snack.
